– how did it get on so many TV adverts?

Anyone who watches as much TV as me has no doubt noticed a new URL on many of the new breed of gambling adverts across UK screens it’s the Gamble Aware Website.  I did a bit of hunting to find out who built the site.

Gamble Aware is managed by the Responsibility in Gambling Trust, an independent charity which funds treatment, research and education about responsible gambling.

The GambleAware website was developed by a Task Force made up of representatives from the Gambling Commission, DCMS, academia and industry.
Members of the Task Force come from the following organisations and I have done a brief synopsis of who these people are.

Anglia Ruskin University

They provide a University education for over 28,000 students who are currently studying on two main campuses in Chelmsford or Cambridge or at one of the many colleges that form their Regional University Partnership. They offer courses from undergraduate and professional qualifications through to postgraduate and research degrees. A decade with University status has allowed them to develop and grow.


BACTA stands for the British Amusement Catering Trade Association and was formed in 1974. With foundations laid in the late 19th Century, it now forms the largest Trade Association in the Gaming arena, and the only Association to represent the pay-to-play leisure industry in Great Britain. Currently it represents the interests of over 600 companies and over 1,000 individuals.

Business in Sport and Leisure

“To be the leading body within the Sports, Leisure and Hospitality Industry for influencing the Government, disseminating information and promoting the industry.”

Business In Sport and Leisure is an umbrella organisation representing the interests of over 100 private sector companies in the sport, leisure and hospitality industry. Formed in 1992, today it has well over 100 member companies comprising leading commercial operators and expert consultants in this field.

Department for Culture, Media and Sport

The DCMS aims to improve the quality of life for all through cultural and sporting activities, to support the pursuit of excellence and to champion the tourism, creative and leisure industries.


GamCare (National Association for Gambling Care Educational Resources &
Training) takes a non-judgemental approach on gambling. They do not wish to restrict the choices or opportunities for anyone to operate or engage in gambling opportunities that are available legally and operated responsibly.

GamCare, a registered charity, has become the leading authority on the provision of information, advice and practical help in addressing the social impact of gambling. They strive to develop strategies that will:

Improve the understanding of the social impact of gambling Promote a responsible approach to gambling Address the needs of those adversely affected by a gambling dependency.

Lancaster University

Social Responsibility and Gambling

Professor May-Chahal has substantial experience in comparative European social policy and research in child welfare and has recently focused her research on young people and gambling and social impact assessment of changing gambling opportunities. Her paper, ” Health and Socio-Economic Impact Analysis – Overcoming Fragmentation” was presented at the International Gambling Think Tank in Auckland and a review of research on young people and gambling in the UK was published by the Department for Culture, Media and Sport as a technical report Young People and Gambling in Britain (PDF 662kb) . The paper is a systematic and critical review of the research literature relating to gaming machine, lottery and pools coupons practice by children and young people under 18.

National Consumer Council

they claim to help everyone get a better deal by making the consumer voice heard.

Their strategic objectives for 2005-08:

  1. To put users at the heart of public services.
  2. To make markets work for consumers.
  3. To ensure that disadvantaged and vulnerable consumers get a fair deal.
  4. To achieve more sustainable consumption.

National Lottery Commmission

The National Lottery Commission is responsible for licensing and regulating the National Lottery.

It protects the integrity of the Lottery; protects players; and maximises funds to good causes. It also runs the competition for the licence and selects the operator of the Lottery.

The National Lottery Commission is a Non-Departmental Public Body, sponsored by the Department for Culture, Media and Sport.

It operates at arm’s length from government and our decisions are independent.

Their work is funded by the National Lottery Distribution Fund (NLDF).

Responsability in Gaming Trust

The Responsibility in Gambling Trust or “RIGT” exists to tackle problem gambling in Britain through the funding of treatment, research and education programmes.  “Problem gambling is characterised by difficulties in limiting the money and/or time spent on gambling which leads to adverse consequences for the gambler, others, or for the community.” (Australian Ministerial Council on Gambling, 2005)

University of Salford

It runs a course for undergraduates called “Leisure and Gambling Studies”.
It also has an entire Centre for the Study of Gambling set up.

Centre for Study of Gambling, Maxwell Building, University of Salford, Salford, Greater Manchester, M5 4WT, United Kingdom.

University of Glasgow

University of Glasgow researcher, Dr Gerda Reith, will share in a grant of over £184,000 from the Economic and Social Research Council (ESRC) to study the effects of social environment on gambling.

Dr Reith explains: ‘With Britain’s single biggest gambling event, the Grand National, taking place this month, and with continued discussions over the establishment of a ‘super casino’, tackling Britain’s problem gambling is a very current issue. In the past decade, increasing liberalisation has transformed the climate of gambling in Britain, bringing the activity to greater numbers of people than ever before. However, despite the increased popularity of gambling, surprisingly little is known about the actual motivations, characteristics and lifestyles of gamblers and problem gamblers.’

Dr Reith adds: ‘The approach of this project will allow research to move beyond more static ‘snapshots’ of individuals, to investigate the fluid and dynamic processes involved in gambling behaviour, allowing an examination of the ‘how’ and ‘why’ of change over time.’

Department of Health

The Department of Health is committed to improving the quality and convenience of care provided by the NHS and social services. Its work includes setting national standards, shaping the direction of health and social care services and promoting healthier living.

Gambling Commission

The Gambling Commission regulates gambling in the public interest. It does so by keeping crime out of gambling, by ensuring that gambling is conducted fairly and openly, and by protecting children and vulnerable people from being harmed or exploited by gambling. The Commission also provides independent advice to government on gambling in Britain.

A lot of people to make one website but the premise is excellent to provide support and confidence for consumers who choose to use online gaming as a form of entertainment.